{"id":66,"date":"2016-04-25T09:37:01","date_gmt":"2016-04-25T09:37:01","guid":{"rendered":"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/?page_id=66"},"modified":"2024-05-29T13:24:50","modified_gmt":"2024-05-29T13:24:50","slug":"kik-vagyunk","status":"publish","type":"page","link":"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/kik-vagyunk\/","title":{"rendered":"Kik vagyunk?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"66\" class=\"elementor elementor-66\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40af792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40af792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38de6588\" data-id=\"38de6588\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-719956b0 elementor-widget elementor-widget-text-editor\" data-id=\"719956b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong><span style=\"color: #ff6600;\">A CSR Hungary 2004-t\u0151l kezdve f\u00f3kusz\u00e1l a v\u00e1llalatok t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s\u00e1ra. Pontosabban a v\u00e1llalati felel\u0151ss\u00e9g szakmai h\u00e1tter\u00e9re, menedzsment rendszer szint\u0171 megk\u00f6zel\u00edt\u00e9s\u00e9re, ami hosszabb t\u00e1von magasabb \u00e9letmin\u0151s\u00e9get jelent a helyi k\u00f6z\u00f6ss\u00e9gnek is.<\/span><\/strong><\/p><p><strong>Mi volt az els\u0151 l\u00e9p\u00e9s?<br \/><\/strong>Akkoriban a Kommunik\u00e1ci\u00f3 menedzsment foly\u00f3iratunk tematikus mell\u00e9kletek\u00e9nt jelen\u00edtett\u00fck meg a t\u00e9m\u00e1t. Majd k\u00f6vetkezett 2006 m\u00e1rciusa, amikor a Wall Street \u00c9tterem gal\u00e9ri\u00e1j\u00e1n telt h\u00e1zzal szervezt\u00fck meg a Kommunik\u00e1ci\u00f3s est\u00e9k keret\u00e9n bel\u00fcl a csr estet. Tesztelt\u00fck, hogy egy \u0151sszel megszervezend\u0151 csr konferenci\u00e1ra vajon mennyire fog\u00e9konyak a c\u00e9gek\u2026<\/p><p>\u00cdgy az Atlantis Press 2006-ban ind\u00edtotta el a <strong><span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"http:\/\/www.csrhungary.eu\/csr-hungary-2013-konferencia\/\">CSR Hungary \u00e9vi vezet\u0151 szakmai konferenci\u00e1t<\/a><\/span><\/span>\u00a0ki\u00e1ll\u00edt\u00f3i r\u00e9sszel<\/strong>-sorozatot, melynek szakmai sz\u00ednvonala, sajt\u00f3visszhangja pozit\u00edv folyamatokat gener\u00e1lt Magyarorsz\u00e1gon.<br \/>Ma m\u00e1r k\u00e9pz\u00e9seken, CSR \u00fczleti reggeliken, CSR Szerda Klubesteken lehet r\u00e9szt venni. Ahol gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, kutat\u00f3, hallgat\u00f3 cser\u00e9lheti ki tapasztalatait.<\/p><p>2007-ben meg\u00e9rett az id\u0151 arra is, hogy az esem\u00e9nyhez \u00a0(a m\u00e1sf\u00e9l \u00e9ves el\u0151k\u00e9sz\u00fclet ut\u00e1n) preszt\u00edzs\u00e9rt\u00e9k\u0171 d\u00edjat alap\u00edtsunk.<br \/>A<span style=\"color: #000080;\"> <strong><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/\">CSR Hungary D\u00ed<\/a>j<\/strong><\/span> l\u00e9trehoz\u00e1s\u00e1nak a c\u00e9lja, hogy a mennyis\u00e9gi j\u00f3l propag\u00e1lhat\u00f3 mutat\u00f3k helyett a min\u0151s\u00e9gi indik\u00e1torok ker\u00fcljenek el\u0151t\u00e9rbe. azaz a m\u00e9di\u00e1ban val\u00f3 szerepl\u00e9sek, \u201ck\u00e9nyszer\u201d jelent\u00e9sek, marketing fog\u00e1sok\u00a0helyett a cr m\u00e9rt\u00e9k az \u00e9rt\u00e9k legyen. P\u00e9ld\u00e1t mutatva nemcsak \u00a0a jelenlegi, hanem a leend\u0151 gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3knak is.<\/p><p>Mindezek mellett a D\u00edj sz\u00e9lesk\u00f6r\u0171 publicit\u00e1st ad a kiemelked\u0151 egy\u00e9ni \u00e9s c\u00e9ges CSR teljes\u00edtm\u00e9nynek, amely n\u00f6veli a c\u00e9g reput\u00e1ci\u00f3j\u00e1t \u00e9s ez\u00e1ltal \u00fczleti \u00e9rt\u00e9k\u00e9t is nemcsak hazai, hanem\u00a0nemzetk\u00f6zi szinten is. A D\u00edjjal id\u0151vel olyan \u00e9rt\u00e9k-\u00e9s normarendszert \u00a0szeretn\u00e9nk teremteni Magyarorsz\u00e1gon, mely kult\u00far\u00e1nk r\u00e9sz\u00e9v\u00e9 v\u00e1lhat.<\/p><p>N\u00e9pszer\u0171 a 2007 m\u00e1rcius\u00e1t\u00f3l m\u0171k\u00f6d\u0151 <span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><strong><a style=\"color: #000080; text-decoration: underline;\" title=\"CR Szerda Klubest\" href=\"http:\/\/www.csrhungary.eu\/cr-szerda\/\">CSR Szerda<\/a><\/strong><\/span><\/span>\u00a0klubeste- sorozat is, mely egy szem\u00e9lyesebb, k\u00f6zvetlenebb kapcsolatot jelent annak, aki a v\u00e1llalati felel\u0151ss\u00e9g ir\u00e1nt elhivatott.<\/p><p>2006-ban a HVG-vel k\u00f6z\u00f6sen ker\u00fclt kiad\u00e1sra Philip Kotler-Nancy Lee: A v\u00e1llalatok t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1sa c\u00edm\u0171 k\u00f6tet.\u00a02009-ben publik\u00e1ltuk a <span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><strong style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" title=\"CSR Hungary Guidelien CSR Shop\" href=\"http:\/\/www.csrshop.hu\/\">CSR Hungary Guideline \u00e9vi k\u00f6tet\u00fcnket<\/a>\u00a0<\/strong><\/span><\/span>el\u0151sz\u00f6r \u00e9s alap\u00edtottuk meg a <span style=\"text-decoration: underline; color: #000080;\"><strong>CSR Hungary Indexet<\/strong><\/span>.<\/p><p>2003-ban a M\u00e9rni a m\u00e9rhetetlent c-\u0171 konferenci\u00e1nkon h\u00edvtuk fel a figyelmet arra, hogy hogyan lehet m\u00e9rni a PR-teljes\u00edtm\u00e9nyt. Erre a gondolatra \u00e9p\u00edtve a <span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><strong><a style=\"color: #000080; text-decoration: underline;\" title=\"CSR M\u00e1trix\" href=\"http:\/\/www.csrmatrix.hu\/\">CSR M\u00e1trix Consulting<\/a><\/strong><\/span><\/span> ( A m\u00e9rhet\u0151 felel\u0151ss\u00e9g) tan\u00e1csad\u00f3i profil els\u0151sorban a CSP modellre (t\u00e1rsadalmi felel\u0151ss\u00e9g m\u00e9r\u00e9se) \u00e9s a stakeholder megold\u00e1sokra koncentr\u00e1l. Nemzetk\u00f6zi partner\u00fcnk az MHC International, melynek igazgat\u00f3ja Michael Hopkins 2008-ban vend\u00e9ge \u00e9s el\u0151ad\u00f3ja volt a CSR Hungary 2008 konferenci\u00e1nknak.<\/p><p><strong>\u00d6sszegezve mi a CSR Hungary?<br \/><\/strong>Vezet\u0151 v\u00e1llalati felel\u0151ss\u00e9g f\u00f3rum. 2006-t\u00f3l a felel\u0151s \u00e9s fenntarthat\u00f3 gazdas\u00e1g d\u00f6nt\u00e9shoz\u00f3inak. Ma m\u00e1r az <strong>\u00e9vi, \u00f6sszegz\u0151 szakmai konferencia<\/strong> (<span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"http:\/\/konferencia.csrhungary.eu\/\">http:\/\/konferencia.csrhungary.eu<\/a><\/span><\/span>) mellett n\u00f6vekv\u0151 olvas\u00f3t\u00e1borral rendelkezik a <strong>CSR Hungary H\u00edrport\u00e1l<\/strong> (<span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"http:\/\/www.csrhungary.eu\/\">www.csrhungary.eu<\/a><\/span><\/span>) \u00e9s <strong>H\u00edrlev\u00e9l, valamint a CSR Blog<\/strong> (<span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"http:\/\/www.csrhungary.eu\/csrblog\">www.csrhungary.eu\/csrblog<\/a><\/span><\/span>) is.<strong><br \/><\/strong><\/p><p>A f\u00f3rum f\u0151 c\u00e9lja, hogy a CSR-hez (v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1g) kapcsol\u00f3d\u00f3 szakmai ismereteket k\u00f6zvet\u00edtse az \u00fczleti szektor egyes szerepl\u0151i fel\u00e9. Ezzel is hozz\u00e1j\u00e1rulva a fenntarthat\u00f3 \u00e9s felel\u0151s \u00fczleti megold\u00e1sokhoz Magyarorsz\u00e1gon.<\/p><p>A <strong>Magyar \u00dczleti Felel\u0151ss\u00e9g preszt\u00edzs\u00e9rt\u00e9k\u0171 d\u00edj\u00e1t, a CSR Hungary D\u00edjat<\/strong> (<span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/\">www.csrhungarydij.eu<\/a><\/span><\/span>) 2008-ban hirdette meg el\u0151sz\u00f6r a CSR Hungary.<\/p><p>A <strong>CSR tan\u00e1csad\u00f3i profil (CSR M\u00e1trix Consulting<\/strong>\u00a0 a m\u00e9rhet\u0151 felel\u0151ss\u00e9g <span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"http:\/\/www.csrmatrix.hu\/\">www.csrmatrix.hu<\/a><\/span><\/span>\u00a0 2007-t\u0151l az \u00fczleti szektor \u00e9s a k\u00f6zint\u00e9zm\u00e9nyek partnere.<\/p><p>\u00a0<\/p><figure id=\"attachment_354\" aria-describedby=\"caption-attachment-354\" style=\"width: 198px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/wp-content\/uploads\/2014\/12\/15305679653_7e16d67bfb_z.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-354\" src=\"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/wp-content\/uploads\/2014\/12\/15305679653_7e16d67bfb_z-198x300.jpg\" alt=\"Tak\u00e1cs J\u00falia, a Magyar \u00dczleti Felel\u0151ss\u00e9g D\u00edj alap\u00edt\u00f3ja\" width=\"198\" height=\"300\" srcset=\"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/wp-content\/uploads\/2014\/12\/15305679653_7e16d67bfb_z-198x300.jpg 198w, https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/wp-content\/uploads\/2014\/12\/15305679653_7e16d67bfb_z.jpg 422w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/a><figcaption id=\"caption-attachment-354\" class=\"wp-caption-text\">Tak\u00e1cs J\u00falia, a Magyar \u00dczleti Felel\u0151ss\u00e9g D\u00edj alap\u00edt\u00f3ja<\/figcaption><\/figure><p>\u00a0<\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"http:\/\/www.csrhungary.eu\/csrblog\">Tak\u00e1cs J\u00falia<\/a><\/span><\/span><br \/>\u00fcgyvezet\u0151 igazgat\u00f3<br \/>csr tan\u00e1csad\u00f3<br \/>CSR Hungary<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A CSR Hungary 2004-t\u0151l kezdve f\u00f3kusz\u00e1l a v\u00e1llalatok t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s\u00e1ra. Pontosabban a v\u00e1llalati felel\u0151ss\u00e9g szakmai h\u00e1tter\u00e9re, menedzsment rendszer szint\u0171 megk\u00f6zel\u00edt\u00e9s\u00e9re, ami hosszabb t\u00e1von magasabb \u00e9letmin\u0151s\u00e9get jelent a helyi k\u00f6z\u00f6ss\u00e9gnek is. Mi volt az els\u0151 l\u00e9p\u00e9s?Akkoriban a Kommunik\u00e1ci\u00f3 menedzsment foly\u00f3iratunk tematikus mell\u00e9kletek\u00e9nt jelen\u00edtett\u00fck meg a t\u00e9m\u00e1t. Majd k\u00f6vetkezett 2006 m\u00e1rciusa, amikor a Wall Street \u00c9tterem gal\u00e9ri\u00e1j\u00e1n [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-66","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holnap V\u00e1ros\u00e1\u00e9rt D\u00edj &#8226; Kik vagyunk?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cityhungary.eu\/holnapvarosaertdij\/kik-vagyunk\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSR Hungary D\u00edj &#8226; A Magyar \u00dczleti Felel\u0151ss\u00e9g D\u00edja\" \/>\n<meta property=\"og:description\" content=\"A CSR Hungary D\u00edj l\u00e9trehoz\u00e1s\u00e1nak a c\u00e9lja, hogy a mennyis\u00e9gi j\u00f3l propag\u00e1lhat\u00f3 mutat\u00f3k helyett a min\u0151s\u00e9gi indik\u00e1torok ker\u00fcljenek el\u0151t\u00e9rbe. azaz a m\u00e9di\u00e1ban val\u00f3 szerepl\u00e9sek, \u201ck\u00e9nyszer\u201d jelent\u00e9sek, marketing fog\u00e1sok helyett a cr m\u00e9rt\u00e9k az \u00e9rt\u00e9k legyen. 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